Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. Online Marketing (also known as internet marketing, emarketing, web marketing, or digital marketing ) is an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms, internet marketing means different things to different people.
Online marketing can deliver benefits such as:
- Growth in potential
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
Online marketing also known as Search Engine Marketing
Search Engine Marketing
Search Engine Marketing (SEM) is a process by which multiple methods are utilized to improve market visibility and exposure for a brand, product or service.
SEM mechanisms include Search Engine Optimization (SEO), social networking, bid placement, pay-per-click (PPC), contextual advertising, paid inclusion, geomapping, AdSense and AdWords, as well as multiple media formats, such as YouTube and geospecific marketing, like Foursquare.
SEM increases Web activity in the following ways:
- Engaging users
- Driving traffic
- Enhancing brand awareness and reputation
- Increasing search engine result pages (SERP)
- Selling products or services
- Generating leads
- Providing content for research purposes
- Increases conversion rates